We create communication strategies and creative solutions that resonate deeply and inspire positive change
I’m here to help you tell your story and express your impact.
Advisory services, research, key message mapping, brand narrative development, and strategic communications planning
Creative campaigns, campaign content, thought leadership strategy and content
Custom coaching and workshops for your communications team and leadership
Portfolio | United Way of Waterloo Region and Communities
Created compelling annual campaign materials for United Way of Waterloo Region and Communities. Amplified the organization’s thought leadership profile with leadership communications deliverables including ghost-writing an issues-based monthly column for a news publication.
Portfolio | Communitech
Built and delivered an ongoing Communications Sprint program called Communicate with Clarity for tech founders and business leaders. 100% of attendees reported they would be able to apply the course learnings in their workplace and 100% of attendees rated Paula’s facilitation as “Highly Effective” or “Exceptional”.
Portfolio | Brain Tumour Foundation of Canada
Developed the ‘Brain Train’ campaign consisting of direct appeals to prospective donors each Tuesday in December. Using a Polar Express themed virtual train, the Foundation travelled the country, sharing stories from Canadian brain tumour survivors.
"You would think it would be easy to write a recommendation for someone as talented as Paula, but it's quite the contrary - it's hard to know where to begin. Paula is hands down the best communication professional I have ever had the good fortune to work with. She's creative, articulate, truly strategic and oozing with passion! What I appreciate most of all is her hard to duplicate ability to be incredibly productive and professional, while bringing a great deal of fun to everything she's involved with." - Julie Fisher, Director of Global Communications, Manulife Financial
"Paula is a rare soul that one is fortunate to know in life. Hers is a generous spirit - fun, enthusiastic, and insightful. And, when you combine that with her outstanding creativity and skills in public relations, communications, and marketing, well, it's just fun to watch." - Ric Ament, Product Marketing Manager, Canon Medical Informatics
"Paula is an innovative communicator with the natural ability to engage and inspire. I had the privilege of being her student in the Public Relations program at Conestoga College. Paula teaches more than the required course curriculum to make learning fun and ensure her students are prepared for success in their careers. Through her mentorship I gained a unique insight and understanding of public relations. Paula is insightful, thoughtful, and passionate in her work and philosophy of life." - Katheryn Stewart-Bruni, Freelance Writer
"Dear Paula, our team has thoroughly enjoyed working with you and learning lots. I read through the materials and watched the videos. Oh, my goodness, you are so talented. I wish I was a participant!" - Client, Communitech
"Dear Paula - Thank you. You were an integral part of this whole project." - Client, Women's Crisis Services of Waterloo Region
"Hello Paula, Congratulations! It is my great pleasure to nominate you for the Individual Spirit Award to be handed out at our Community Spirit Awards event. Your contributions have made a great impact." - Client, United Way Kitchener Waterloo & Area